How brands can add value to podcasts in a golden age of listening
"Podcasts have been around for more than a decade. But recently, more than ever, I’m finding myself in conversations about shows I should be listening to."
View ArticlePodcasts Surge, but Producers Fear Apple Isn’t Listening
"He was talking about podcasting— radio-style shows made for the Internet that have, in recent years, exploded in popularity."
View ArticleApple’s actual role in podcasting: be careful what you wish for
"Podcasts work nothing like the App Store, and we’re all better off making sure they never head down that road."
View ArticleHow Podcasting is Changing the Media Landscape
"Podcasts clearly stand the test of time, as both a leisure pastime and informational resource. Why are they so popular and what does that mean for your brand? Let’s find out."
View ArticleHow Empire magazine came to reign over podcasts, too
"“Every part of modern media brand has to punch its weight commercially,” White believes there’s only so far that a podcast can go by being just a marketing tool."
View ArticleHow Sarah Koenig, ‘2 Dope Queens’ and Other Women Are Revolutionizing the Way...
"There’s a lot of mansplaining going on here."
View ArticlePodcasts are the future of investigative journalism, says Pandora Australia boss
"As print media revenues continue to decline, managing director of music streaming service Pandora, Jane Huxley, has predicted that podcasting will be the perfect vehicle for long-form journalism."
View ArticleMalcolm Gladwell finally has a podcast, and it's worthwhile
"Acclaimed author Malcolm Gladwell has a new 10-episode podcast called 'Revisionist History.'"I want to shake people up for a little bit," he says about the show that premieres June 16. "
View ArticlePodcasting: Fact Sheet
"Percentage of Americans who have listened to a podcast in the past month has increased steadily since 2013"
View ArticleHot Pod: Will any of the companies trying to build the YouTube of podcasting...
"The network is reportedly approaching 2 million downloads a month across all shows, a scale that’s been able to pull in enough advertising revenue to support both Hurley and Hackett, both of which now...
View ArticleIs Audible’s big entry into podcasting innovative enough to push the field...
""Welcome to Hot Pod, a newsletter about podcasts. This is issue seventy-nine, published July 12, 2016.
View ArticleStarbucks debuts its own original content series, “Upstanders,” featuring...
"The company this morning debuted its first-ever original content series called “Upstanders” which aims to inspire Americans with stories of compassion, citizenship and civility at a time when our...
View ArticleWhy the Conversational Power of Podcasting Is the Future of Advertising
"Although the technology that made display and video advertising so insightful and data-driven is now coming to podcasting, it is indeed podcasting's relative lack of complication that has laid the...
View ArticleStudents explore podcasting in classes, radio broadcasting
"McCarthy said that her interests in podcasting started when she discovered the fictional podcast “Welcome to Nightvale.”"
View ArticleLiving, dying, and podcasting with Columbia football
"The podcasters figured that the marriage of one of the Ancient Eight’s winningest coaches and one of its least successful programs provided a compelling case study."
View Article7 Tips and Tricks of Podcasting
"Getting started isn’t difficult, but there are few easy tips and tricks to follow to make sure your podcast is top notch from the beginning."
View ArticleHow NPR Increased Podcasting Ad Sales by 10 Times in 2 Years
"NPR has the equivalent of a podcast testing lab that's now starting to reap huge financial dividends."
View ArticleNPR names its first general manager of podcasting
"NPR on Friday appointed its first general manager of podcasting, yet another sign of the medium's growing importance."
View ArticleWhy live podcasts are becoming a big deal this year
"Podcasters like to argue that theirs is the most intimate medium. But to grow their businesses, more and more of them are getting into live events, with producers big and small either growing or...
View ArticleHow S-Town is upending the art of podcasting
"That S-Town is hard to classify is reflected in its marketing. Hosted by Brian Reed, a producer of This American Life, the seven-episode podcast was unusually coy about its subject matter and its...
View ArticleHow 'S-Town' Fails Black Listeners
"By not delving into racism of small-town America, podcast listened to by millions removes "history of blackness""
View ArticleHow NPR Is Pushing The Podcast Industry Forward
"NPR, which began making podcasts over a decade ago, has a US audience of 11.4 million listeners and 80 million downloads monthly across 36 podcast shows. It’s been ranked consecutively for 13 months...
View ArticleWhy Millennials Are Choosing Podcasting Over Blogging To Build Their Personal...
"These three facts tell us some important things about a millennial’s lifestyle: They want to stay connected and they want to make their mark. To do these, more millennials are developing a personal...
View ArticleBetter data proves podcasting's potential
""Recent IAB research conducted by PwC forecasts that podcast advertising revenues will top $220m in 2017, an 85pc leap from $119m in 2016," she says."
View ArticleThese Women Are Making Podcasting Less Bro-y
"After establishing WNYC Studios—a powerhouse of podcasting responsible for game-changing blockbusters like Radiolab—Walker seized the opportunity to flip the gender narrative by creating Werk It: A...
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